{"id":2270,"date":"2025-11-14T07:10:00","date_gmt":"2025-11-14T07:10:00","guid":{"rendered":"https:\/\/nation24news.in\/?p=2270"},"modified":"2025-11-14T07:10:00","modified_gmt":"2025-11-14T07:10:00","slug":"x-series-from-mcdowells-co-unveils-x-flavour-studio-at-india-cocktail-week-2025","status":"publish","type":"post","link":"https:\/\/nation24news.in\/?p=2270","title":{"rendered":"X Series from McDowell\u2019s & Co Unveils \u2018X – Flavour Studio\u2019 at India Cocktail Week 2025"},"content":{"rendered":"

Jaipur, November 2025:<\/strong> At this year\u2019s India Cocktail Week in Gurugram (8th & 9th November) X Series from McDowell\u2019s & Co. didn\u2019t just serve cocktails \u2014 it reinvented how they\u2019re experienced. With its first-ever X-Flavour Studio, the brand introduced an immersive, future-forward tasting zone where mixology broke out of the glass and into unexpected flavour and format territories. Designed as a sensorial playground in collaboration with Arnold Hou from Dali & Gala, Bangalore, the studio showcased how X Series is redefining flavour, mixology, and social experiences.<\/p>\n

Inside the X-Flavour Studio, guests didn\u2019t just sip \u2014 they experimented. Every serve was designed to be customised, mixed, and played with. Visitors got to build drinks that matched their mood, not a menu. The experience celebrated a new kind of cocktail culture: one that\u2019s hands-on, personal, and rooted in self-expression \u2014 not just what\u2019s in the glass.<\/p>\n

Elaborating on the fresh setup, Vikram Damodaram, Chief Innovation Officer, Diageo India, said:<\/strong><\/p>\n

\u201cWith X Series from McDowell\u2019s Co., we\u2019re not just making spirits \u2014 we\u2019re tapping into a new wave of how India wants to drink. Today, it\u2019s not just about what\u2019s in the glass, but the format, flavour, and feeling behind it. The X-Flavour Studio was built on that insight: people want play, personalization, and experiences that go beyond a standard pour. Whether you sip, freeze, or chew \u2014 we\u2019re celebrating a culture where curiosity leads the way. Because for this generation, drinking isn\u2019t just social; it\u2019s experimental.\u201d<\/p>\n

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With its bold portfolio and boundary-pushing formats, X Series from McDowell\u2019s Co. is redefining social drinking in India \u2014 moving it from \u201cwhat\u2019s in the glass\u201d to \u201cwhat you can do with it.\u201d The X-Flavour Studio at India Cocktail Week 2025 brought that philosophy to life, turning cocktails into playful, sensory experiences and proving that with X Series from McDowell\u2019s Co., flavour isn\u2019t just tasted \u2014 it\u2019s felt, shared, and remixed.<\/p>\n

X Series from McDowell\u2019s Co., currently a range of vodkas, gin and rums, is available across all key markets in India.<\/p>\n

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