CavinKare’s Flagship Hair Colour Brand Indica Extends Its Product Portfolio With Two New Variants

Pune, November 2025 : In a move set to redefine affordable beauty in India, Indica Easy, the country’s No.1 Shampoo Hair Color brand (Source: NielsenIQ Retail Measurement Report, MAT Sep 2025), has launched two new shades – Natural Brown and Burgundy, at an unmatched price of ₹10. With this launch, CavinKare continues its tradition of bringing innovative personal care solutions to consumers. With the new ₹10 sachets, Indica Easy delivers salon-quality hair color in just 10 minutes, perfectly suited for today’s fast-paced lifestyles.

Commenting on the occasion, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare, said : “At CavinKare, we’ve always believed in taking beauty beyond barriers. The launch of our new ₹10 Indica Easy shades is yet another step in that direction, enabling consumers from all walks of life to experience rich, long-lasting color effortlessly. Indica has been the category leader for years, and we continue to strengthen that position by offering the best value without compromise.”

Targeted initially across Maharashtra in regions like Mumbai, Nagpur, Nashik and Pune, the new ₹10 sachets aim to reach millions of first-time hair color users, particularly in smaller towns, by combining ease of use, trusted quality, and value for money. With the brand-new shades, Indica Easy empowers consumers to express themselves confidently, proving once again that beautiful hair doesn’t have to come with a premium price tag.

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